Better, Cheaper, Faster

Ask anyone about their thoughts on clothes care and the main words you'll hear are "better, cheaper and faster." Today's consumers want better fabrics and better ways of cleaning those fabrics, and they want the whole process to take place in minimal time — at a minimal expense.

Given the many challenges involved in meeting this demand, CCRC has grouped together experts from every segment of the textile industry, along with researchers from two renowned universities.

This kind of alliance is unprecedented in the industry. Never before have textile manufacturers, suppliers and competitors participated in an open exchange of proprietary product information. Why? Because a new fabric might have qualities that nullify the benefits of a new detergent. Likewise, a new detergent could have agents that obviate the need for a new cleaning technology.

The companies comprising CCRC have put aside their different interests and have joined together with one common goal: "better, cheaper, faster" clothes care. With the support of research partners from leading universities, these companies have already made significant strides toward this goal. CCRC will continue to work to improve the clothes care in the home until the process of caring for clothes is no longer a chore.